Designing Navigator’s 20th Anniversary

To celebrate Navigator’s 20th anniversary our in-house creative and digital agency, true, took up the challenge of developing a 20th anniversary logo and refreshed website.

Evolution of a logo

Navigator’s 20th anniversary logo celebrates this milestone achievement , incorporating four secondary colours in the form of brush marks of matching stroke width. The colour and dynamic design speaks to creativity, agility, and a feeling of celebration.

Navigator’s logo was built with a bold and specific stroke weight which allows it to stand out at small sizes. We matched this weight with the brush strokes and placed the ‘20’ mark within the boundaries of the open Navigator frame to stay true to the logo’s original structure and timeless design.



Shaping the narrative

The fundamental shape of Navigator’s logo is a rectangle with a gap in its frame representing the fact there is always a way forward. To chart a strategy in an increasingly complex world, Navigator’s team relies on a broad range of expertise and diversity of opinions. Shaping a narrative is never a linear process, even if the final result seems clear in hindsight.

To represent this complexity, true evolved the rectangular base shape into a series of trapezoid frames demonstrating the diverse perspectives and integrated service offerings critical to shape the public narrative in high-stakes public affairs campaigns.


20/20 vision

The final application introduced secondary colours to tie in the design direction of Navigator’s 20th anniversary logo. The result is a bold use of colour and shapes that work with the existing Navigator brand and strengthen it. The colour and unique shapes deliver a cutting edge and dynamic look and serve as a strong visual differentiator within the marketplace.


Navigator is proud of its 20 year history serving clients and stands at the forefront of public affairs strategy with unparalleled ability to react in high-stakes situations, shaping and defining public affairs narratives for its clients. As we embark on our next chapter together, may we achieve lasting significance with the clarity, foresight and confidence that only 20/20 vision can bring.





A creative and digital agency seamlessly integrated with Navigator. We mobilize communities to take action by crafting compelling narratives, captivating visuals, and meticulously-targeted campaigns. The experiences and solutions we design engage, shift opinion, and lead people to take action. Contact us.

Navigator Sight: AI-powered COVID-19 news service for decision makers

Times like these remind us of the importance of decision-making based on sound data and informed opinions.

Like all Canadians, Navigator is carefully watching the development and spread of the COVID-19 virus and working to appropriately adapt our business practices.

The volume of information is overwhelming, making it difficult to identify information and opinions that matter most in any news cycle. Navigator Sight is an AI-powered news monitor that continually monitors news and industry publications to find the most consequential coverage, using machine learning to separate the signal from the noise.

Browse the latest recommendations or subscribe to receive email updates.

Quebec Budget Notice

Under leadership of the Coalition Avenir Quebéc (CAQ), the Quebec government released its budget for 2020 today. Maintaining provincial popularity a year and a half after election, Minister of Finance Éric Girard announced a balanced budget focused on green initiatives. It is worth noting that the Minister of the Environment will soon present his Plan for a Green Economy (PEV) 2030, which will benefit from funding of $6.2 billion continuing until March 2026.

Additionally, the 2.8 per cent real GDP growth in Quebec means that the government can afford spending $118.6 billion—an increase of 5.1 per cent from last year’s budget.

Building a green economy

This year’s budget announced an investment of over $6.2 billion over a period of six years to make Quebec an environmental leader, prepare the province for the effects of climate change and meet 2030 targets for reducing greenhouse gas emissions.

This direction fits into the “open for business” narrative of the CAQ, as the government will focus on attracting green investments and developing low-carbon sectors, as well as taking full advantage of Quebec’s hydroelectricity.

Those environmental commitments continue well into the public transportation sector, as the CAQ will invest $15.8 billion for electric public transit projects in Québec City, Gatineau, Montréal, Laval, Longueuil and Chambly. The government will also continue to support electric vehicle acquisition with their Roulez Vert program, with an investment of $1.4 billion over six years.

Wealth generation in the province will also be focused on the environmental transition. As such,the government will support businesses in the industrial sector with $1.3 billion to encourage decarbonization.

Education, Regions and Health

In the next five years, the government will implement policies totalling $5.8 billion, which include the following initiatives.

With this budget, the CAQ reminds Quebecers of their electoral promise to put money back into their pockets, with another step toward a single school tax rate that will return $182 million to homeowners this year alone.

The CAQ also continues to deliver on its promise to increase spending in education, with $1.5 billion invested, including $471M for new services and $550M to boost the number of college and university graduates.

While the CAQ, who is decidedly pro-business, will invest $1 billion over the next five years to improve business productivity and competitiveness, the government also reiterates its emphasis on supporting the regions with $1.5 billion to boost economic development and develop natural resources in those parts of the province.

With the novel coronavirus reaching Quebec recently, the government announced $5.4 billion of spending in health services, a 5.3 per cent from last year—with $1.1 billion for this year alone.

The government has released simultaneously its Infrastructure Plan of $15 billion.

Finally, while Eric Girard’s budget speech highlighted the government’s decision to focus on culture, the announcement should be put into perspective with the comparatively low investment of $407 million.

Quebec economic context

Remarkable economic growth and rising standards of living

Eric Girard boasted Quebec’s 2.8 per cent real GDP growth in 2019, a remarkable performance which contrasts with that of Ontario and the country federally for the same period. The government is projecting growth of 2 per cent for 2020.

Debt reduction

The government confirmed that the goal to decrease gross debt to 45 per cent of GDP is being achieved six years earlier than expected. The objective of reducing the debt representing accumulated deficits to 17 per cent of GDP is expected to be achieved by March 31, 2023—three years earlier than expected. Gross debt reduction will allow Quebec, among other things, to improve the financing of public services and invest more in infrastructure.

A balanced financial framework

The financial framework presents a budgetary balance, within the meaning of the Balanced Budget Act, of $1.9 billion in 2019-2020. The government forecasts a balanced budget in 2020-2021. The favourable economic situation makes it possible for the government to announce additional initiatives to further meet its commitments.

National Unity & Wexit

Half of Canadians believe Canada
is in the midst of a national unity crisis

More than 80 per cent of Canadians are unaware of
Alberta’s financial contribution to Canada

CALGARY, Feb. 13, 2020 – A research study released by Navigator Ltd. found that 51 per cent of Canadians believe Canada is in the midst of a national unity crisis. Further, one-third of Canadians believe Alberta is the largest threat to national unity, second only to Quebec (50%).

“What we’re seeing is a real desire and acceptance across the provinces for greater provincial power and autonomy in response to concerns about national unity,” says Randy Dawson, Managing Principal at Navigator Ltd. “The West wants to be heard, but most of all, they want a federal government that acts on their concerns.”

Nationally, more than half of Canadians feel that the federal government has lost touch with their province, ranging from 77 per cent in Alberta to 57 per cent in Quebec. A significant number (38%) of Canadians also believe Albertans and Saskatchewanians have a legitimate reason to want to separate from Canada.

There is a significant division in Canada on the issues of national unity, particularly between Alberta and Quebec. With regard to the energy sector, Albertans want more pipelines built, but they do not want to stifle green energy at the expense of oil. Nearly two-thirds of Albertans and Quebecers believe more investment in solar and wind energy is beneficial; however, 74 per cent of Albertans and only 25 per cent of Quebecers agree more oil pipelines should be built. (For the rest of the country, the number is 49%.)

Perhaps most concerning from Alberta’s standpoint is that less than 20 per cent of Canadians are aware of the economic contributions Alberta makes to Canada.

“As the Prime Minister attempts to weave a balance between the environment and the economy, he does so against a backdrop of a potential national unity crisis in a minority parliament,” says Dawson. “This will be further exacerbated by issues that will define these challenges and test his national leadership on issues such as the impending Teck Frontier mine decision.”

More than 2,500 Canadians participated in the national survey from Jan. 3 to 10, 2020.

Navigator welcomes Brian Gallant as a Senior Advisor

We’re thrilled to welcome former Premier of New Brunswick Brian Gallant to Navigator as a Senior Advisor in our Toronto office.

In addition to his role as Premier, Brian served New Brunswick as the Attorney General, the Minister responsible for Innovation, and the Minister responsible for Women’s Equality. He was also  Chair of the Council of the Federation. An experienced political leader, lawyer and entrepreneur, Brian is actively engaged in cybersecurity, technology and sustainability issues through his work with Ryerson University, NGO Global Canada and numerous boards of directors.

At Navigator, Brian helps leaders navigate complex issues at the intersection of government, politics, business, law, social justice, media, and sustainability.