How do the BC Liberals recover?

Senior Consultant Alex Shiff joined the Lynda Steele show to discuss a challenging week for the B.C. Liberal Party and how B.C. Liberal leader Andrew Wilkinson can turn around his party’s prospects with one week left in the provincial election.

To listen to the full episode, click here.

Crisis communications in BC Poli in the wake of ‘ZoomGate’

Navigator Senior Consultant Alex Shiff joined the Lynda Steele Show to discuss the BC Election and why politicians tend not to want to apologize for missteps in the heat of an election. This discussion also featured an analysis of the basic principles of crisis management, and why simply not responding to a crisis is no longer an option for high profile Canadian organizations and individuals.

To listen to the full episode, click here.

Navigator launches the Canadian Centre for the Purpose of the Corporation


Navigator is pleased to announce the establishment of the Canadian Centre for the Purpose of the Corporation.

This ground-breaking initiative will help equip Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.

Navigator has had this initiative in development for some time and while not a response to the COVID-19 crisis, its launch could not be more timely.

The Centre will be led by Navigator Senior Advisor and former Premier of New Brunswick, Brian Gallant, alongside a team of experts in policy, governance, business, communications, law, and social responsibility.

Building on the findings of a landmark proprietary research study due this summer, the Centre will release regular analysis and guidance for business based around the expectations of Canadians. It will use these insights to design tailor-made strategic solutions for businesses and organizations to define, advance, and implement their purpose.

Gallant will announce members of the Centre’s new team in the coming weeks and its first research report will be released this summer.

Designing Navigator’s 20th Anniversary

To celebrate Navigator’s 20th anniversary our in-house creative and digital agency, true, took up the challenge of developing a 20th anniversary logo and refreshed website.

Evolution of a logo

Navigator’s 20th anniversary logo celebrates this milestone achievement , incorporating four secondary colours in the form of brush marks of matching stroke width. The colour and dynamic design speaks to creativity, agility, and a feeling of celebration.

Navigator’s logo was built with a bold and specific stroke weight which allows it to stand out at small sizes. We matched this weight with the brush strokes and placed the ‘20’ mark within the boundaries of the open Navigator frame to stay true to the logo’s original structure and timeless design.



Shaping the narrative

The fundamental shape of Navigator’s logo is a rectangle with a gap in its frame representing the fact there is always a way forward. To chart a strategy in an increasingly complex world, Navigator’s team relies on a broad range of expertise and diversity of opinions. Shaping a narrative is never a linear process, even if the final result seems clear in hindsight.

To represent this complexity, true evolved the rectangular base shape into a series of trapezoid frames demonstrating the diverse perspectives and integrated service offerings critical to shape the public narrative in high-stakes public affairs campaigns.


20/20 vision

The final application introduced secondary colours to tie in the design direction of Navigator’s 20th anniversary logo. The result is a bold use of colour and shapes that work with the existing Navigator brand and strengthen it. The colour and unique shapes deliver a cutting edge and dynamic look and serve as a strong visual differentiator within the marketplace.


Navigator is proud of its 20 year history serving clients and stands at the forefront of public affairs strategy with unparalleled ability to react in high-stakes situations, shaping and defining public affairs narratives for its clients. As we embark on our next chapter together, may we achieve lasting significance with the clarity, foresight and confidence that only 20/20 vision can bring.





A creative and digital agency seamlessly integrated with Navigator. We mobilize communities to take action by crafting compelling narratives, captivating visuals, and meticulously-targeted campaigns. The experiences and solutions we design engage, shift opinion, and lead people to take action. Contact us.