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Meet the moment

The Canadian Centre for the Purpose of the Corporation equips Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.

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Research Report: Changing Attitudes About the Role of Canadian Businesses

Discover by Navigator undertook an online survey for the CCPC from April 30th to May 4th, 2021. A benchmark wave of this study was undertaken in July 2020. Where possible, the data from this survey has been compared to benchmark 2020 results.

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The business world is changing

Expectations of organizations are evolving. Instead of simply focusing on profits or value for shareholders, businesses and organizations of all types are increasingly expected to embody a new purpose of the corporation that accounts for the interest of all stakeholders, including society as a whole.

In order to compete, corporations must be able to articulate the purpose they serve, and a benefit that goes beyond shareholder returns.

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Enter your email address below to subscribe to envisage — the Centre’s bi-weekly e-newsletter offering resources and insights to help you think through the importance of an organization redefining — and living — its purpose.

    Canadians expect more

    In the last two decades, the world has fundamentally changed and with that change have come shifting conceptions of the role of business in society. For private sector organizations, simply meeting the expectations of today is not enough. Those expectations are rapidly changing, and the target is moving still.

    Research conducted by the Centre reveals a tremendous hunger for change to the private sector and its role in society. In the simplest terms, Canadians understand the positive economic contributions made by businesses but at the same time harbour an overwhelming desire for change. This atmosphere creates genuine risks to organizations but more importantly, it presents an unparalleled opportunity for them.

    For business leaders, the need is clear: meet the moment and articulate your organization’s purpose.

    Corporate Purpose
    CCPC

    Debate best chance to challenge leaders on actions they will take toward Indigenous reconciliation

    Karen MacKenzie | the Toronto Star

    September 9, 2021

    Thursday night, the leaders of Canada’s five major political parties will take the stage at the Canadian Museum of History, a space heavy with the burden of colonialism. After doing so, they will participate in a land acknowledgment, an important rite of recognition that they…

    Thursday night, the leaders of Canada’s five major political parties will take the stage at the Canadian Museum of History, a space heavy with the…

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    CCPC

    Research Report: Changing Attitudes About the Role of Canadian Businesses

    Brian Gallant

    July 16, 2021

    Discover by Navigator undertook an online survey for the CCPC from April 30th to May 4th, 2021. A benchmark wave of this study was undertaken in July 2020. Where possible, the data from this survey has been compared to benchmark 2020 results.…

    Discover by Navigator undertook an online survey for the CCPC from April 30th to May 4th, 2021. A benchmark wave of this study was undertaken…

    Read Now
    CCPC

    Research Report: Responding to Changing Priorities

    Brian Gallant

    July 9, 2021

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    CCPC

    For Alberta, harnessing new opportunity for business and workers starts with realigning corporate purpose

    Brian Gallant, Catherine Bell, Roxanna Benoit | the Calgary Herald

    May 1, 2021

    It is nothing new to say that Alberta is hurting. But for all the challenges of the past year, we remain ultimately optimistic about the future. The key to success lies with businesses’ ability to realign their purpose — and bring their employees along with them. Alberta…

    It is nothing new to say that Alberta is hurting. But for all the challenges of the past year, we remain ultimately optimistic about the future.…

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