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Swift action on Ukraine suggests the days of corporate indifference are over

Does your mayo need a statement?

Silence is not an option: Research shows consumers expect CEOs to take a stand on political issues

When should business take a stand?

Meet the moment

The Canadian Centre for the Purpose of the Corporation equips Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.

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Research Report: Taking a stand on social issues – Why? When? How?

The CCPC is proud to announce the release of a new paper in partnership with Assistant Professor Dr. Rachel Ruttan, from the Rotman School of Management. “Taking a stand on social issues: Why? When? How?” explores the evolving trend of corporate activism and corporate involvement with the socio-political debates of our time.

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The business world is changing

Expectations of organizations are evolving. Instead of simply focusing on profits or value for shareholders, businesses and organizations of all types are increasingly expected to embody a new purpose of the corporation that accounts for the interest of all stakeholders, including society as a whole.

In order to compete, corporations must be able to articulate the purpose they serve, and a benefit that goes beyond shareholder returns.

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Enter your email address below to subscribe to envisage — the Centre’s bi-weekly e-newsletter offering resources and insights to help you think through the importance of an organization redefining — and living — its purpose.

    Canadians expect more

    In the last two decades, the world has fundamentally changed and with that change have come shifting conceptions of the role of business in society. For private sector organizations, simply meeting the expectations of today is not enough. Those expectations are rapidly changing, and the target is moving still.

    Research conducted by the Centre reveals a tremendous hunger for change to the private sector and its role in society. In the simplest terms, Canadians understand the positive economic contributions made by businesses but at the same time harbour an overwhelming desire for change. This atmosphere creates genuine risks to organizations but more importantly, it presents an unparalleled opportunity for them.

    For business leaders, the need is clear: meet the moment and articulate your organization’s purpose.

    Corporate Purpose
    CCPC

    Should businesses raise wages as inflation soars?

    André Pratte | Globe and Mail

    July 26, 2022

    The inflation rate in Canada reached 8.1 per cent in June, a level not seen since January 1983. Those higher prices are putting increasing pressure on households, whose financial situations are growing tighter. In that context, one would expect workers to demand higher wages to…

    The inflation rate in Canada reached 8.1 per cent in June, a level not seen since January 1983. Those higher prices are putting increasing pressure…

    Read Now
    CCPC

    Research Report: Taking a stand on social issues – Why? When? How?

    André Pratte

    July 7, 2022

    The CCPC is proud to announce the release of a new paper in partnership with Assistant Professor Dr. Rachel Ruttan, from the Rotman School of Management. “Taking a stand on social issues: Why? When? How?” explores the evolving trend of corporate activism and corporate involvement…

    The CCPC is proud to announce the release of a new paper in partnership with Assistant Professor Dr. Rachel Ruttan, from the Rotman School of…

    Read Now
    CCPC

    Adversaries of ESG underestimate the forces behind the movement

    André Pratte | Globe and Mail

    May 31, 2022

    In early May, Strive Asset Management was launched with the mission of “restoring the voices of everyday citizens in the U.S. economy by leading companies to focus on excellence over politics.” The $20-million fund is led by entrepreneur Vivek Ramaswamy, who criticized leading American asset-management…

    In early May, Strive Asset Management was launched with the mission of “restoring the voices of everyday citizens in the U.S. economy by leading companies…

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    CCPC

    Debate best chance to challenge leaders on actions they will take toward Indigenous reconciliation

    Karen MacKenzie | the Toronto Star

    September 9, 2021

    Thursday night, the leaders of Canada’s five major political parties will take the stage at the Canadian Museum of History, a space heavy with the burden of colonialism. After doing so, they will participate in a land acknowledgment, an important rite of recognition that they…

    Thursday night, the leaders of Canada’s five major political parties will take the stage at the Canadian Museum of History, a space heavy with the…

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