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Swift action on Ukraine suggests the days of corporate indifference are over

Does your mayo need a statement?

Silence is not an option: Research shows consumers expect CEOs to take a stand on political issues

When should business take a stand?

Meet the moment

The Canadian Centre for the Purpose of the Corporation equips Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.

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Corporate Purpose Can Help Companies Make Better Strategic Decisions

At a time when public expectations of corporations are rapidly changing and the pressures to emphasize sustainability and purpose grow, a new research report published by the Canadian Centre for the Purpose of the Corporation argues that articulating and adopting a clear corporate purpose helps companies clarify their roles in society and make better governance and strategic decisions.

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The business world is changing

Expectations of organizations are evolving. Instead of simply focusing on profits or value for shareholders, businesses and organizations of all types are increasingly expected to embody a new purpose of the corporation that accounts for the interest of all stakeholders, including society as a whole.

In order to compete, corporations must be able to articulate the purpose they serve, and a benefit that goes beyond shareholder returns.

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Enter your email address below to subscribe to envisage — the Centre’s e-newsletter offering resources and insights to help you think through the importance of an organization redefining — and living — its purpose.

    Canadians expect more

    In the last two decades, the world has fundamentally changed and with that change have come shifting conceptions of the role of business in society. For private sector organizations, simply meeting the expectations of today is not enough. Those expectations are rapidly changing, and the target is moving still.

    Research conducted by the Centre reveals a tremendous hunger for change to the private sector and its role in society. In the simplest terms, Canadians understand the positive economic contributions made by businesses but at the same time harbour an overwhelming desire for change. This atmosphere creates genuine risks to organizations but more importantly, it presents an unparalleled opportunity for them.

    For business leaders, the need is clear: meet the moment and articulate your organization’s purpose.

    Corporate Purpose
    CCPC

    New Release: Corporate Purpose Can Help Companies Make Better Strategic Decisions

    May 2, 2023

    At a time when public expectations of corporations are rapidly changing and the pressures to emphasize sustainability and purpose grow, a new research report published by the Canadian Centre for the Purpose of the Corporation argues that articulating and adopting a clear corporate purpose helps…

    At a time when public expectations of corporations are rapidly changing and the pressures to emphasize sustainability and purpose grow, a new research report published…

    Read Now
    CCPC

    Social purpose: an essential ingredient for leading in volatile times

    , Graham Fox, Zeus Eden

    December 21, 2022

    Views on ESG are neither stable nor uniform. They never have been, and they never will be. In one moment the framework appears to be nothing short of an ethical imperative. In the next it seems to be a passing fad. For some Canadian business…

    Views on ESG are neither stable nor uniform. They never have been, and they never will be. In one moment the framework appears to be…

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    CCPC

    Purpose Index 2022

    André Pratte

    September 22, 2022

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    CCPC

    Should businesses raise wages as inflation soars?

    André Pratte | Globe and Mail

    July 26, 2022

    The inflation rate in Canada reached 8.1 per cent in June, a level not seen since January 1983. Those higher prices are putting increasing pressure on households, whose financial situations are growing tighter. In that context, one would expect workers to demand higher wages to…

    The inflation rate in Canada reached 8.1 per cent in June, a level not seen since January 1983. Those higher prices are putting increasing pressure…

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