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Introducing CEOCap™

Building a leader’s reputational capital is more than just positioning an organization for success. It’s about creating trust – that starts at the top.

The Opportunity for Leaders

Navigator researched the correlation between the public perception of CEOs and the way their employees, the media, and stakeholders viewed them. Our findings show the entire company benefits from a strong leadership image of its CEO and top executives.

About the Program

Navigator has developed a proprietary program, CEOCap™, to build the leadership capital of your organization. Guided by an individualized discovery session and reputational audit, we develop a bespoke plan to meet the short, medium, long-term and legacy goals of a leader and his or her organization.

The CEOCap™ program is not your typical leadership coaching boot camp. It is a masterclass in building up strong leadership capital and a lasting reputational legacy.

About Navigator

Navigator is Canada’s leading high-stakes public strategy and communications firm.

With mandates from over 40 of Canada’s top 100 companies, Navigator’s unparalleled team of experienced professionals will work seamlessly with you to leverage new insights and proprietary tools to take your leadership profile to the next level.

CEOCap™ Foundational Program

Navigator’s CEOCap™ program will take leaders through a proprietary foundational course of services to explore, develop, and implement a reputation-building strategy tailored to the individual leader and their organization.

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Core Program

Reputation Audit

An audit of the leader and their organization’s digital presence and public profile, including media and social media analysis.

360˚ Discovery Session 

A 2-hour bespoke discovery session to gain insight into individual leadership and communication style, as well as the organization’s brand and reputation.

In-Depth Interviews 

Up to five in-depth interviews with key stakeholders within the leader’s and organization’s relevant industry, peers, direct reports, media, and the public to understand how audiences perceive individual and organizational leadership.

Gap And Permission Analysis

Identification of strategic areas a leader can grow their public profile and that of their organization. Focus on the “permission space” the leader must credibly speak to certain issues or topics.

Reputation Enhancement Plan

Bespoke strategy and tactics to guide short-, medium- and long-term legacy reputation and profile-building activities tailored to individual leadership and organizational goals.

Public Speaking And Media Training Session

One in-person, 2-hour media training session with simulation and recording of mock one-on-one and panel interviews, as well as training for speaking engagements.

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Our CEOCap™ Foundational Program is headed by:

Get in Touch

Navigator is pleased to offer the CEOCap™ to leaders and organizations across Canada. Please email or contact one of our offices today to find out more about our foundational program.

To book your initial consultation, please contact


121 King Street West
Suite 1810
Box 100, Toronto, ON
M5H 3T9

T (416) 642-6440


1200 McGill College Avenue
Suite 1700
Montréal, QC
H4C 2R5

T (514) 905-7869


50 O’Connor Street
Suite 605
Ottawa, ON
K1P 6L2

T (613) 288-5044


300 5th Avenue SW
Suite 1110
Calgary, AB
T2P 3C4

T (587) 350-7931
Book your initial consultation