Let me be clear: on the underlying question, Doug Ford was right.
Every serious executive in this country, every CEO running a national operation, every big-city mayor, every premier who has to be in Thunder Bay in the morning and Windsor by dinner understands the same elementary truth. Time is the one resource you cannot manufacture. And that’s why a plane is not a perk. It is a tool. The prime minister has one. The federal cabinet uses it. Major bank CEOs have access to one. Heads of government across the Western world have one. The reason is not vanity. The reason is that a leader who spends 11 hours on a commercial flight with a layover at Pearson is not leading.
Ontario is the economic engine of Confederation. Its premier runs a government larger, by GDP, than all but a handful of countries. Ford’s own stated rationale: that the province is geographically vast, that single-prop aircraft are the grim alternative for northern travel, that a secure aircraft matters when you’re flying into hostile Trump-era trade meetings, is not unreasonable. It is, in fact, precisely the case that should have been made to taxpayers before the purchase, not after it.
That was the mistake. Not the plane. The ambush.
But here’s what’s important: when Ford realized the politics had turned past the point of recovery, he did exactly the right thing. He killed the decision. The plane went back to Bombardier. The full $28.9 million came back to the province. No loss to the taxpayer. He apologized for how the transaction was rolled out, he refused to apologize for the underlying logic, and he moved on. Total elapsed time from announcement to reversal: four days.
He ended the game.
I’ve just written a book on crisis management, and if there is a single lesson drawn from decades of watching leaders either survive their bad days or be destroyed by them, it is this one. When a story turns, you have one job: compress the news cycle. Get ahead of it. Deny it oxygen. The single worst thing a political leader can do when a decision has gone sideways is to defend the indefensible one news day at a time, bleeding credibility in daily increments until the only remaining question is why it took so long to do what was obvious from the start.
Think of the leaders who got this right. Think of the ones who didn’t.
Equifax waited a month to acknowledge its 2017 data breach. By the time executives spoke, the story had already hardened into “cover-up,” and they spent years in front of Congress paying for that hesitation. Ticketmaster, more recently, waited so long to disclose a massive hack that the hackers themselves broke the news. Buckingham Palace operated for decades under the “never complain, never explain” rule— right up until the former prince Andrew’s behaviour around his relationship with Jeffrey Epstein curdled into something the Crown decided there could no longer tolerate as it had become something from which they could not recover.
In every case, the leader or institution believed that holding the line was the safer play.
In every case, they were dead wrong.
The fact is that the modern news cycle does not reward stubbornness. It rewards clarity. A bad decision acknowledged quickly is a one-day story. A bad decision defended becomes a week. A bad decision defended badly becomes a referendum on your judgment itself.
Ford, to his credit, saw where the story was going and changed course before the narrative could calcify. Over the weekend, the calls flooded his cellphone. The “gravy plane” label was already airborne. The auditor general was about to be asked to investigate. By Sunday, he had agreed to sell. By Wednesday, he confirmed the money was back in the treasury. The oxygen was cut.
Make no mistake: There is a political cost to reversing course. Interim Liberal leader John Fraser is already calling him out of touch. Opposition leader Marit Stiles is pushing for an audit anyway. The penguin line will get quoted for weeks. None of it matters much. The damage from a four-day climbdown is an order of magnitude smaller than the damage from a four-month defence.
This is the thing most politicians never learn, and the thing Ford, despite the pundits eyerolling about his style, has learned better than most of his peers. He governs with the same instinct he campaigns. Read the voter. Respect the voter. When you are offside the voter, stop being offside the voter. Don’t explain. Don’t litigate. Move.
Here’s the thing: the premier was right about the substance of the plane. He was wrong about the plane’s politics and the communications around it. And when he figured out which of those things mattered more to the people who elected him, he acted on it in a weekend.
That is not weakness. That is discipline.
Other political leaders, watching from their capitals across the country, should take note. The premier who spent years being caricatured as impulsive just executed a textbook reversal — no money lost, no lingering contract, no dragged-out defence. The jet is back with Bombardier. The story is running out of runway.
And the rest of Ontario’s agenda, the one that actually matters to the people who elected him, gets to move forward.
Doug Ford read the voter – then moved on. That’s the story.