There is nothing small about Alberta. It is a towering place, of mountain peaks and prairie sky. It is a powerhouse of energy and agriculture and business. Just for good measure, it also throws the country’s most famous party every July.
So why, in such a bold place, is a Captain Canada MIA? I refer, of course, to how quiet federalists have been in recent months, as a faction in the province agitates for independence.
We know something about referendums in this country. In 1995, Quebec came within a whisper of leaving. A one-point gap separated “Oui” and “Non.”
It was Jean Charest, then the national leader of the Progressive Conservatives, who got the federalists over the line. He went out and made the case for Canada, delivering impassioned speeches across the province. There was fire in his belly. He pulled his Canadian passport from his jacket pocket and waved it with pride at rallies.
The messenger matters
Canada is whole thanks to him. So, we know messengers matter.
This brings us to the big question. Who will be the voice for federalism in Alberta? Who will wrap themselves in the flag and champion unity with conviction and gravitas? There is one person who has the chops and the most to gain from taking on this role. I’m looking at you, Jason Kenney.
Timing is everything in politics. It’s been nearly four years since Kenney resigned as premier of Alberta, beset by a collapse in his approval ratings and opponents who smelled blood. (Lately, serving as premier of Alberta has been a thankless job. Not since Ralph Klein has someone won a second term.) Kenney’s had time to reflect. To rally.
If there’s anything worth returning to centre stage for, it’s the future of the country.
Kenney has lived nearly his entire life in Canada’s four Western provinces and calls Alberta home. In his 20s, he began his career as an anti-tax crusader with the nascent Canadian Taxpayers Federation.
You’ve probably heard of it. That’s because he turned it into one of the most successful advocacy groups in the country. During this time, he also happened to get on a first-name basis with many of the same folks who are now out there preaching the Alberta First gospel.
Make no mistake. Knowing your opponents is the first step in triumphing over them.
As a Member of Parliament and later as an influential cabinet minister under Stephen Harper, Kenney was everywhere, all at once. He is hyper-competent. He suffers no fools. He offers clear-eyed assessments.
Then, let’s recall how effective Kenney was in 2016, when he set out to unite the right in Alberta. He drove back and forth across the province in a blue Dodge Ram, visiting all 87 constituencies. He won the UCP leadership, then a majority government in 2019. This is someone who knows how to build a movement. He knows how to reach people.
A challenge Kenney can rise to
If Kenney and his truck were to hit the road again this summer, not all voters would be thrilled to see him. But that’s a challenge he can rise to. Kenney has a bone-deep understanding of what’s shifting in Alberta. He’s been on the receiving end of it. And we learn more from our losses than our wins.
In an interesting twist, Kenney’s more social conservative views — which have put him at odds with Canadian public opinion over the years — play okay in rural Alberta. They take a backseat anyway when the question is simply, “Should Alberta remain a province of Canada?”
Like I said, timing is everything and the time is now. Danielle Smith’s referendum on whether to have a referendum is set for Oct. 19. The separatist forces have been preparing for this. They’ve assembled volunteers and circulated white papers. They’re also, shamefully, aided by the possession of the personal data of 2.9 million electors in the province.
Where Kenney has always shone, where no one can touch him, is when he’s campaigning. He’s a pro. He can speak to anyone — including frustrated federalists — and turn out votes. So, my message to the messenger is this: You have a next act in you and it will be your most important yet.