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about

A creative and digital agency seamlessly integrated with Navigator. We mobilize communities to take action by crafting compelling narratives, captivating visuals, and meticulously-targeted campaigns. The experiences and solutions we design engage, shift opinion, and lead people to take action.

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Navigator Sight: AI-Powered News Service

Development of an AI-powered COVID-19 news service for decision-makers. As readers engage with a story, our machine learning algorithm improves. View updates here or sign up below to receive them in your inbox.

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Designing Navigator’s 20th Anniversary

To celebrate Navigator’s 20th anniversary our in-house creative and digital agency, true, took up the challenge of developing a 20th anniversary logo and refreshed website.

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services

Campaigns

We offer end-to-end campaign support to enable rapid startup and implementation, including full-service creative, web development, social channel management, and advertising.

Influence and advocacy strength are built through persuading and activating supporters to change the public narrative. We shape campaign strategy and deploy tailored digital solutions to build your movement and get stakeholders and decision-makers on your side.

Creative

The experiences and solutions we design engage audiences and drive results. Our creative team of designers, producers, and content strategists, delivers content to engage, persuade, and lead people to take action.

Advertising

Through an integrated media content and buying strategy, we craft messaging and creative that gets heard and builds your base of support. Our process begins with custom audience research and targeting. From social to programmatic and traditional channels, we continually optimize your ad campaign through data-driven analysis in order to maximize its impact.

Analytics

Every good campaign is built on a deep understanding of the audience, which is why data is at the heart of everything we do. From utilizing analytics to predict consumer behaviour, to evaluating campaign results to optimize performance, we offer a full suite of analytics services to compliment our creative and digital offerings.

showcase

canadians for natural resources

We developed a multimedia campaign for The Canadian Global Cities Council to increase awareness on the economic issue of Canada’s natural resources being sold at a discounted rate. Integral to the campaign strategy was a ‘Letter to Canadians’ video which received more than 133,000 views on YouTube. The campaign received a 2019 Platinum AVA Digital Marketing Award.

save oshawa gm

In the wake of an announcement by General Motors (GM) that it was closing its manufacturing plant in Oshawa, Ontario, Navigator was retained by Unifor Canada to design and execute a nation-wide and cross-border public affairs campaign to put public pressure on the company to reverse its decision and keep the plant open. After months of pressure, the company reversed course, investing $170M, saving hundreds of jobs and creating opportunities for future growth. The campaign received a 2020 IABC Gold Quill Award of Excellence and 2019 MARCOM Platinum Award.

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Relationships that create change are rooted in authenticity. We believe that starts with a tailored approach to every one of our clients. Let’s work together.

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