In politics, you can rarely put your faith in absolutes. Especially maxims coined by Wall Street traders. But this one has merit. After an extensive analysis, Bloomberg Economics recently showed that U.S. President Donald Trump only follows through on his tariff threats a mere quarter of the time.
So. Make that almost always chickens out.
No surprise, we’ve seen a market correction. The bluster has been priced in. Unlike this time last year, Trump’s outlandish pronouncements no longer carry the same power to send markets into freefall or plunge nation-states into panic.
And Trump’s Truth Social tantrum against Canada last weekend was a case in point. He threatened to slap a 100 per cent tariff on Canadian goods coming into the United States if Canada “makes a deal with China.”
National crisis? Emergency press conference? Hardly. Prime Minister Mark Carney barely gave the threat the time of day. Instead, Canada–U.S. Trade Minister Dominic LeBlanc calmly issued a statement, did some quiet behind-the-scenes work to clarify that no free trade agreement with China was in the works, and, almost on cue, the threat appeared to evaporate.
In the subsequent days, U.S. Treasury Secretary Scott Bessent, who is about as mediagenic as a Madame Tussauds wax figure, has issued similar declarations, warning Carney not to “pick a fight” with Trump. But such behaviour is now table stakes.
So, the question then becomes: how does Canada operate in a TACO world? Crucially, how do we leverage what we know about Trump into the upcoming CUSMA negotiations?
Answering those questions requires a clarification. The critical point about TACO isn’t that Trump never follows through. He didn’t chicken out of his mass deportation strategy. He didn’t chicken out of steel and aluminum tariffs against Canada, nor from the Venezuela raid.
The point is that at least half of what he says is pure, unmitigated spectacle. And deliberately so.
He weaponizes that spectacle as a negotiating strategy. As CBC’s Andrew Chang explains, it begins with “maximalist threat — like, 100 per cent tariffs — then, he lets the threat simmer to create negotiating leverage. He then pulls the tariff threat back — with delays or decreases.”
The path forward, therefore, rests on (to steal a line from the prime minister’s excellent Davos speech) our ability to “name reality.” Especially reality that is eminently predictable.
It’s not a question of if Trump will threaten to tear up CUSMA for leverage in the coming weeks and months; it is when. And this isn’t just a problem for the PM. Every premier, every union leader, every CEO needs to be prepared. If the next threat triggers a collective sky-is-falling mentality, we will all suffer. This is coming. We may not like it. But this is the reality we’re in.
Overreacting to Trump’s provocations, especially in the media and political commentary, only amplifies his perceived influence. Canada’s task is not to stop them, but to ensure they no longer dictate our behaviour.
Amid the daily churn and chaos of the Trump administration, there are few moments that invite a pat on the back. These are, by any measure, grave times. But if you don’t acknowledge progress where it appears, you risk forgetting what worked.
There may have been some predictable noise in the media, but as a country, Canada did not overreact to these latest threats.
That is something worth noting and celebrating. More importantly, it offers a template for what comes next.
The coming CUSMA negotiations will be long and bruising. Trump may posture like a bully, but Canada has shown that when his threats are met without panic, they often retreat.
If that makes him a chicken, it’s only because we’ve learned not to run.