Navigator logo

Methodology

In this episode, Allie and David walk us through how Political Traction determines the top issues for the show every week.

Allie also interviews Navigator’s research lead, Chris Kelly, to discuss the methodology and how it compares to traditional research methods.

To determine the top political issues that political leaders, pundits, and media are discussing in Ottawa every week, we track Question Period, political broadcasting, and political columnists.

Welcome To Political Traction!

Every week, we look at the top political issues being discussed in Ottawa and asses how much they resonated with Canadians across the country.

If the name ‘Political Traction’ sounds familiar to you, it’s because it’s not entirely new. Political Traction is brought to you by Navigator, so you might already know that the original Political Traction was a popular segment that Navigator’s Chairman, Jaime Watt, hosted on one of Canada’s most-watched political shows. It ran for four seasons and now, we’re expanding on the original concept and bringing you this podcast.