Category: Legalized

Over the past year we’ve been inundated with cannabis news. What was once a niche industry for the far corners of the Internet has since gone on to occupy dedicated real estate in our newspapers, television sets, radios and social feeds. On this episode of Legalized, Danielle sits down with Jay Rosenthal, co-founder and president of Business of Cannabis, a Canadian publication focused on news and analysis of the cannabis industry, and Megan Henderson, Executive Producer of The Growth Op – Post Media’s cannabis-focused media property, to get their take on the cannabis beat. 

On this episode of Legalized, “Branding to Win,” Dan Sutton, founder of Licensed Producer Tantalus Labs, joins as a guest, discussing how cannabis businesses can build a brand in an industry with restrictive marketing rules. Dan provides wide-ranging insights on his creative and ambitious approach to brand management as founder, managing director and chief evangelist for Tantalus.

Additionally, Navigator principal and general counsel David Phillips appears to analyze the difficult balance that cannabis LPs and retailers face trying to market themselves in a thoroughly-regulated industry. David, as former chief of staff to Ontario’s Attorney General and a senior official at both the Alcohol and Gaming Commission of Ontario and the Ontario Cannabis Retail Corporation, spent the last four years helping to shape Ontario’s legal cannabis regime. David shares his take, not only on marketing limitations, but on the reputational threat the national supply shortage has created for recreational cannabis in Canada.

A lot has happened since season two, and today, Canadian history was made with the end of prohibition and arrival of legalization.
This season, we will be moving from the theoretical to the practical, digging into the newfound realities that come with legalization and taking a ground-level look at the issues businesses, consumers and politicians are facing.Tune in every other Tuesday with our Legalized host Danielle Parr. Season three starts October 30, 2018.

On this episode of Legalized, David talks with Navigator Senior Consultant, Alex Shiff, about the recently announced federal regulations on recreational cannabis.
The new rules cover everything from production and distribution to marketing and industrial hemp.

Views expressed do not necessarily represent those of Navigator or its affiliates.