On this episode of Legalized, “Branding to Win,” Dan Sutton, founder of Licensed Producer Tantalus Labs, joins as a guest, discussing how cannabis businesses can build a brand in an industry with restrictive marketing rules. Dan provides wide-ranging insights on his creative and ambitious approach to brand management as founder, managing director and chief evangelist for Tantalus.
Additionally, Navigator principal and general counsel David Phillips appears to analyze the difficult balance that cannabis LPs and retailers face trying to market themselves in a thoroughly-regulated industry. David, as former chief of staff to Ontario’s Attorney General and a senior official at both the Alcohol and Gaming Commission of Ontario and the Ontario Cannabis Retail Corporation, spent the last four years helping to shape Ontario’s legal cannabis regime. David shares his take, not only on marketing limitations, but on the reputational threat the national supply shortage has created for recreational cannabis in Canada.