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My career is built on choosing the right words. Here’s how I came to realize the power of using the wrong word at the wrong time

For the last number of months, I have had to rely on both a wheelchair and the assistance of others to get around.

Fortunately, for me, those days are almost behind me.

When you are ill, you spend a lot of time thinking about what you’ve lost.

I’ve lost time chasing our grandkids around, celebrating life’s little victories, working on things I care about with people I admire.

But if you work at it, there is a place you can arrive where you can focus on what you gain.

I’m there.

Today, I understand more deeply what it means to lose mobility, and the barriers faced at every turn.

This isn’t the first time I’ve experienced these obstacles. As a child, I had accessibility challenges that were fortunately fully resolved. But I will never forget the feelings of frustration, inconvenience, and helplessness. Or being called a “cripple” by other children who didn’t know about the power of their words.

So, I am here, both with humility and determination, to try and make a small difference about something I know well — the power of that language.

A few weeks ago, I asked the concierge at a venue for directions.

“Oh!” she exclaimed, “you must be looking for the handicapped entrance.”

Now, let’s get something straight: she was perfectly accommodating and helpful. And I don’t, for a second, believe she was trying to offend me. But still, the word “handicapped” stung just as “cripple” had stung 55 years ago and the pain struck me with unexpected intensity. It made me feel small. And yet, it put into perspective something I had never truly understood — until now.

My life, my line of work, is about finding the right word. The notion of the wrong word was always just something that missed the bullseye, that which was close, but not quite there. And so, I focused instead on the power of the right word delivered at the right time.

Now, I see things differently.

Now, I realize that the wrong word at the wrong time carries much more power.

From my vantage point, which was, until very recently, not from the perspective of someone who relied on a wheelchair, accessibility issues only seemed to surface in our national conversation when a major company — usually an airline — had failed a customer with accessibility needs in a catastrophic way.

The naming and shaming that follow from these unfortunate incidents is, of course, an important part of making things right. But it’s not everything. The issue is far more pervasive, and each of us has a part to play in the broader solution.

Though it doesn’t always feel like it when we’re furiously typing on social media, the reality is that words are a personal responsibility. In this context, they play a crucial role in combating ableism and ensuring that every Canadian receives the respect, dignity, and equality that is their fundamental right.

Language, of course, evolves. Something that may have been progressive or acceptable 20 years ago might now be seen as outdated or offensive. This extends to other equity-seeking groups as well. For example, members of the LGBT+ community reclaimed “queer” from a word of derision to one of pride and celebration. It’s a complicated issue, and while there’s no one-size-fits-all solution, we can and should strive to do better.

Being mindful of our own language is a significant part of the solution. Words have been used to marginalize and belittle people for generations. Even when the intention isn’t harmful, certain words can conjure painful memories or reinforce damaging stereotypes.

Though it’s just one piece of the puzzle, inclusive language matters.

Many accessibility advocates have spoken about how their wheelchairs and mobility devices aren’t tools of convenience but rather extensions of their body. That they allow them to be independent. Gain access to space. Realize their potential.

Unlike so many for whom this is a lifelong reality, my reliance on a wheelchair has been temporary. But with determined effort, I won’t forget this experience and what it taught me. That words matter. The right ones and the wrong.

It’s the power we have to speak our truth and do our part to make this world a little more inclusive.

If Justin Trudeau steps down this is what it will look like

“A tough but strong decision.”

“Put our country first.”

“His decision to withdraw from the race was in the best interest of the country.”

“A historic example of a genuine public servant.”

These are the words of a world leader, a former House Speaker, a member of the Republican party and a former president. All of them united in their praise of U.S. President Joe Biden’s decision to end his re-election bid.

They could almost convince you that Biden was supremely selfless — guided only by love of country where other politicians are driven by ego and pride.

Almost.

To the intended audience, this heap of praise was a carefully co-ordinated rollout. But for Biden, it was a parachute. A lifeline. A safe landing ground. And the fact is, even despite the overwhelming pressure, he would not have done the right thing and stepped aside were it not offered to him.

Today, there is much confusion over why Prime Minister Justin Trudeau, facing similar pressure, has yet to step down.

But the reason is dead simple: he doesn’t have a parachute.

I wrote in this space, regarding Biden’s exit, that it was the job of political advisers to speak truth to power. To strip away the illusions of a miraculous comeback. The same thinking applies in this case. But to be effective, that truth must be packaged and presented in the right way.

If members of Trudeau’s inner circle are to convince him to step down, they don’t just need to create that parachute — they need to make him trust that when he pulls the rip cord, it will actually open.

To do this, there are three key steps his advisers must follow.

First, they need to find their Nancy Pelosi.

No new disastrous byelection defeat, no sobering poll or scathing editorial will crack through Trudeau’s stubborn resolve. There is no new logic that will magically do the job. Trudeau and his enablers are past this point.

What they need is a credible messenger to deliver that logic.

By many accounts, it was the former House Speaker Nancy Pelosi, who delivered the final push for Biden to exit. Apparently, as a result, they’re no longer on speaking terms.

A bitter pill requires someone with both the authority and credibility to administer it. Trudeau’s team must search high and low for their “Canadian Nancy Pelosi,” someone who can convince him to swallow that hard truth. Maybe someone with his best interests at heart — or at least, someone whose voice carries enough weight that Trudeau will finally listen.

Second, they must convince him that stepping down can be framed as an act of selflessness.

The reason Biden needed to step down was because of Biden. His performance, his polls, his reputation — all of it.

The same is true for Trudeau.

But advisers cannot build their case solely on cold, often humiliating, facts. They must try to separate the personal narrative from the political reality. Instead, they need to offer a storyline that paints Trudeau’s exit as a necessary sacrifice for the greater good — an honourable and strategic move to secure his legacy.

Third, his advisers can underline a concept that he will surely be familiar with: generational change. Just as he inherited a Liberal party on the brink of extinction and reinvigorated it with new energy, ideas, and imagery over a decade ago, the time has once again come for new voices.

Positioning this as the torch being passed, they can make the case that Liberalism will be best carried forward by renewal. And that willingness to embrace change is ironically the only way to protect the achievements that he carries most proudly.

The fundamental point about these steps is that they don’t need to be convincing to anyone other than one man.

Trudeau must believe this is the best path forward, not only for his legacy but for his party’s survival. In the end, it’s not about public opinion or pressure — it’s about the ability for his team to craft a narrative he can live with.

And if they can build an enticing narrative and sell it to Trudeau, he will do what he needs to — leave.

Republicans don’t like Kamala Harris’ family dynamics. Here are two ways she can use that to her advantage

Kamala Harris’s family won’t be standing beside her on the debate stage Tuesday night.

Nor will they be grilled on policy or cross-examined on their legislative record.

And yet, they are — nonetheless — very much in the spotlight, their lives open to scrutiny, dissection and debate.

For the longest time, seemingly all political families aspiring to call 1600 Pennsylvania Avenue home needed to look one way: nuclear.

Harris’s family is not. Hers is non-traditional, multiracial and complicated.

In a word, normal.

And that’s why each of them is proving to be a major asset.

It’s not that her husband, Doug Emhoff, stole the show with a note-perfect speech at the Democratic National Convention last month.

Nor is it because her stepchildren Cole and Ella are proving to be a powerful force on social media, unlocking young voters for the Harris-Walz ticket.

Rather, it’s simply the fact that they exist as a genuine, relatable family unit that has laid the perfect strategic trap.

And Republicans have walked straight into it.

The more right-wing commentators and candidates decry Harris’s mixed-race family and criticize her husband’s previous marriage while simultaneously supporting a twice-divorced man with a history of extramarital affairs, launch “weird” diatribes about “childless cat ladies,” (not to mention bullying Tim Walz’s son), serve to reveal just how out of touch the MAGA movement is with the modern American family.

But more importantly, these misguided attacks open the door for Democrats to execute two key strategies.

First, to seize upon the rhetoric of “freedom.” Traditionally the mantle of the Republican party, the Harris-Walz ticket has successfully reclaimed the concept.

In his convention speech, after sharing the story of how he and his wife turned to fertility treatments to conceive their first child, Walz declared, “I’m letting you in on how we started a family because this is a big part about what this election is about. Freedom. When Republicans use the word freedom, they mean that the government should be free to invade your doctor’s office.”

Democrats, he countered, have a better message: “Mind your own damn business.” A sentiment Harris has effectively echoed in response to personal attacks.

Second, with all its diversity and complexity, Harris’s family allows her to connect with a broader range of Americans. Voters know Trump’s story inside and out. Harris, on the other hand, is still being introduced to much of the country and her family adds depth to that introduction.

The fact is voters don’t just want politicians to represent their interests — they want them to reflect their own lives and experiences.

It has long been an article of faith that reflection needed to look like “Leave It to Beaver.”

And then everything changed. Now it looks like something quite different — more diverse, modern, and in tune with the realities of today’s families.

Drawing back to what I argued in this space about Tim Walz last month, it’s this personal connection that transforms a candidate from a distant figurehead into someone authentic — who can credibly claim to understand the values and struggles of everyday people. When a candidate says they know what it’s like to make tough family medical decisions or to navigate the complexities of being a working stepmom raising a blended family, it allows them to connect with voters on a deeper, more personal level.

Crucially, it’s from this foundation of authenticity that a candidate can more effectively address wider issues — the pinch of rising grocery bills, the weight of health-care costs, and the stress of finding affordable child care.

Once this foundation is built strong, people won’t just show up at the polls to tick your name — they’ll stay with you.

Politics may be a team sport, but it’s also a family affair.

That family can either be a powerful asset or a potential liability. Kamala Harris’s family, non-traditional as it is, has proven to be the former — a reflection of modern America that resonates beyond politics. And, as a result, come January 2025, the new first family of the United States might look more reflective of the nation’s evolving identity than ever before.

These are the four tactics that make Pete Buttigieg one of the finest communicators in America

Communication is measured in impact not minutes. But your words will always miss the mark if you don’t watch the clock.

Wednesday night at the Democratic National Convention in Chicago, former president Bill Clinton spoke for 27 minutes. He was allotted 12. He rambled and roamed.

Pete Buttigieg spoke for just seven. He made every second count.

There could hardly be a clearer contrast between a fading star and a rising one.

Buttigieg’s opening joke underscored why:

“I’m Pete Buttigieg, and you might recognize me from Fox News.”

Nowadays, few politicians are willing to play, let alone relish, the political equivalent of an away game. They prefer the comforts of a carefully scripted video filmed by their staff or an interview with friendly outlets whose questions are so soft they might as well be asking for a selfie.

But not Buttigieg.

Over the past few years, he has carved out a meaningful niche by his willingness to go toe-to-toe with Conservative commentators on Fox. In doing so, he has cemented his reputation as one of the finest political communicators in America.

His success isn’t just about talent — it’s about a method we can all learn from. Beyond politics, these tactics are valuable in business, negotiations, and perhaps most importantly, at the Thanksgiving dinner table when debating with relatives who hold opposing political views

Out of a sizable bag of tricks, here are just four.

Never accept a bad premise

Political cable news shows, especially of the American vintage, are not celebrity podcasts. It’s not a conversation; it’s a rhetorical jousting match, where the premise to every question is loaded.

Accepting a faulty or uncharitable premise is like trying to win a rigged carnival game. You’re doomed from the start.

Buttigieg always fights for the right framing. And he only answers the questions he wants to. Here’s a perfect example from his recent interview this past week with Fox’s Lawrence Jones:

Jones: I just want to know when did you guys (the Democrats) know that the President (Biden) was unfit to be on your ticket?

Buttigieg: The President is not unfit.

Jones: So why is he not the nominee right now?

Buttigieg: Because he did something Donald Trump cannot comprehend, which is to put his ego aside.

He dismissed the first question. He welcomed the second.

Know the facts and when and how to deploy them

 To be sure, evidence counts for less these days. Political discussions are more about sound bites and less about substance. But Buttigieg has resurrected the rhetorical might of well deployed facts.

In that same interview, Jones attempted to infer that the murder rate in Chicago was the result of Democratic leadership.

Jones: There were over 20 people shot last week …

Buttigieg: Then why would we elect leaders that won’t do anything about gun violence?

Jones: It’s the Democrats that run this city!

Buttigieg: People try to cherry-pick this for partisan purposes. You want to play that game? … I could go around saying that the murder rate in Mississippi is double what it is in Illinois because Mississippi has a Republican governor and Illinois has a Democratic governor. But you and I both know it just doesn’t work that way.

When you know the facts, you can wield them to disarm your opponent and shift the narrative in your favour.

Use transitions to deliver your message

There are two types of transition lines. The first category is of strategic emphasis — i.e. “I see it differently,” “It’s actually really simple.” In the second category, you seize upon a single word or concept in your opponent’s question or rebuttal. Buttigieg is a master of both. He uses the latter with enormous skill to turn the tables.

If his opponents discuss Biden’s “promises” for instance, Buttigieg will often use it to underline the economic promises Trump broke and highlight the promise he kept to “destroy the right to choose.” Simple, yet deadly effective.

Employ the personal

Buttigieg speaks about his war record. His family life. The pride of fatherhood.

It’s credible, it’s authentic, it’s impossible to challenge. And it’s as effective in a combative interview as it is for the home crowd. Here’s what he told them towards the conclusion of his speech.

“I’m thinking of dinner time at our house in Michigan, when the dog is barking and the air fryer is beeping … It’s the part of our day when politics seems the most distant. And yet, the makeup of our kitchen table, the existence of my family, is just one example of something that was literally impossible as recently as 25 years ago when an anxious teenager growing up in Indiana wondered if he would ever find belonging in this world.”

Conventions are not only about the current ticket, they’re also about the next one. Obama brought down the house in Boston in 2004, he was the candidate by 2008.

If he keeps communicating like this, Pete Buttigieg will be the next one after Kamala Harris.

And if you use his tactics, your relatives will be going home licking their wounds this Thanksgiving.

Tim Walz has something you can’t buy or fake

There’s a moment in every drugstore novel or Hallmark movie where one character whispers tenderly to another, “Don’t change a thing. You’re perfect just the way you are.”

I don’t exactly picture Tim Walz, Kamala Harris’s newly anointed running mate, as a protagonist in this sort of sentimental tale. He’s more likely to be the kindly local shopkeeper or father of the fretful bride: steady, supportive, compassionate.

Nevertheless, this is precisely what I would tell him: “Don’t change a thing.”

Walz’s core challenge — to woo and win the votes of heartland America — is far more daunting than anything you’d find in a cheesy novel. But what truly defines the enormity of this challenge isn’t just the political opponents ready to dig through his trash and unearth every mistake or misstep he’s ever made. The real threat comes from within — the hordes of so-called campaign “image advisers” who now, no doubt, surround him.

They are the ones who must resist their genetic impulses to “Sarah Palin-ize” him, and instead, ensure that Tim Walz remains unchanged.

Keep him away from phoney makeovers, better haircuts and suits that fit. Keep his ball caps fastened. Keep his New Balance sneakers laced up. He’s got something you can’t buy or manufacture: authenticity.

Politicians and their campaign teams are prone to forget this.

Here in Canada, you don’t have to look far for evidence. The annual cosplay parade of political figures at the Calgary Stampede donning jeans they’ve pulled out from the bottom drawer and cowboy hats that fit like a last-minute Halloween costume, provides particularly humorous testimony.

But politicians don’t just go in for tropes alone, but specific types. And this tendency is strong south of the border.

The runner-up for the Harris ticket was Pennsylvania Gov. Josh Shapiro. A talented politician and a rising star in the Democratic party, but someone who many noticed copies former president Barack Obama’s intonation to an almost absurd extent.

This level of mimicry is nothing compared to Shapiro’s Republican opponents. En masse, countless Republican spokespersons and even governors (Ron DeSantis chief among them) fell under the belief that imitation was not only the sincerest form of flattery to the megalomaniac in chief, Donald Trump, but the best way to reach Americans.

From Trump, they drew the wrong lessons. They stole the crudity of his rhetoric, the spasms of his speaking style and the cut of his suits. But they missed that Trump brought what few else had — and that by copying him they automatically forfeited — authenticity.

In politics, authenticity is the ultimate conduit to effective, credible messaging, to conveying genuine empathy. If you don’t believe someone is authentic, you will never feel they are truly standing on your side or up for what matters most to you.

For a long time, Democrats failed to grasp that this was why so many voters felt and still feel this way about Trump: because, for all his faults, to many he comes across as an authentic original.

Democrats — finally — have woken up and chosen an original of their own: Tim Walz.

He’s not a war hero, but he served his country in the military for more than 24 years.

He was not a billionaire hedge fund manager; he was a school teacher and he’s never owned a stock or bond in his life. An educator who made a difference in the lives of his pupils.

He’s never won the Super Bowl, but he coached his high school football team from last place to victory in the State Championship.

The point is he is refreshingly relatable. The kind of neighbour who not only has the extension ladder you need but also shows up to help you install your new flag just in time for the Fourth of July.

In today’s political landscape, in an era of relentless self-aggrandizement and bombast, these things shine through.

In Tim Walz’s case, his apparel, including the suits that don’t quite fit, are simply an authentic expression of who he is: a family man from the Midwestern United States who joyously loves his country.

A man who doesn’t care much for fashion.

Because he doesn’t need to.

Nor should he in the coming months.