Navigator Launches Research Brand Discover

Navigator is thrilled to announce the launch of Discover by Navigatora stand-alone brand identity for the firm’s research offering that will deliver the same outstanding research advice and solutions it has provided through Navigator for over 20 years. 

Discover will work as a stand-alone brand managing its own research-focused engagements but will continue to leverage access to the strength of Navigator’s public affairs offering. 

The world is changing and it is more important than ever for organizations to truly address all stakeholders and understand the best approach for earning their support,” said Executive Chairman Jaime Watt. “Our research offering has always gone far beyond public opinion to shed light on a broader group of stakeholders – not just the public – through all different kinds of research. In launching the Discover brand, we can better communicate this range of work and ensure our research offering is understood as much more than a public opinion firm. 

Alongside the brand launch, Discover has released the findings from its recent research survey focused on the relative increase and decrease of Canadians’ trust in certain institutions and organizations since the pandemic began. The findings reveal that Canadians’ trust in Prime Minister Justin Trudeau and large business and corporations has taken a hit over the course of the pandemic. More information on the research survey can be found here.

Discover is led by Managing Principal Anne Kilpatrick, who brings over 25 years’ experience developing and executing qualitative and quantitative research programs for clients across a range of sectors. Anne is joined on the Discover team by: 

Jennifer Carver, a Principal who has worked in marketing and market research since 1992, beginning at a major Canadian bank. 

Dr. Evelina Lou, an Associate Principal and accomplished researcher with expertise in methodological design, key analytical capabilities, and insightful interpretation of research findings. 

Dr. André Turcotte, an Associate Principal who began his career with the Gallup Organization and has provided public opinion research advice to many of Canada’s leading private sector firms as well as several government organizations.  

Sabeen Thaver, a Consultant with a decade of experience working in national public opinion and market research, who conducted qualitative and quantitative research in a broad range of sectors. 

Discover is an accredited member of the  Canadian Research Insights Council (CRIC), an advocacy organization that  represents  the research profession in Canada. Its members include many of the country’s top research agencies, research-guided companies and other industry partners.  CRIC members are held to the highest world-class standards, ethics and best practices in research, analytics, and insights.