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Anne Kilpatrick has over 25 years’ experience harnessing traditional and innovative market research techniques among both general public and stakeholder groups to uncover insights that assist clients in developing policy, program and communication responses to their strategic challenges. Anne has extensive experience developing and executing qualitative and quantitative research programs for longstanding association clients, clients in the financial services sector, federal and provincial regulatory arenas, as well as the health care and not-for-profit sectors.
Anne is a highly seasoned qualitative researcher, with particular skills in the design and application of innovation techniques within group discussion formats and in focus group moderation. She often employs advanced projection techniques while moderating focus groups and innovation sessions. Having undertaken advanced training at the Creative Problem Solving Institute in Buffalo, New York and The Burke Institute in Minnesota, she is conversant with numerous projective techniques that allow research participants to more easily articulate the emotional and intangible considerations that underlie behaviour and attitudes.
Anne has extensive expertise in quantitative research including service and program evaluation, corporate image and image positioning, communications testing, market segmentation and employee engagement. She is adept at utilizing quantitative analytical techniques including factor analysis, cluster analysis, conjoint analysis, perceptual mapping, and multiple regression.
Anne works with regulatory bodies to explore stakeholder evaluations of new regulatory initiatives, perceptions of regulatory supervision, and emerging issues that may positively or adversely affect regulated entities in the marketplace.
She has worked with a cross-section of financial service companies to develop and implement strategic research in support of the development of new brand positions, communications campaigns, and product launches. Beyond these point-in-time studies, Anne works with financial services clients to interpret and act on longstanding studies that delve into changing trends in consumer behavior and attitudes on issues as diverse as payment technologies, retirement savings and financial literacy.
Prior to joining Navigator, Anne was a partner at a national public opinion and market research firm with offices in Toronto and Ottawa.