Silence is a decision.
And this is, effectively, where Pierre Poilievre now finds himself on the issue of U.S. President Donald Trump.
Among some Conservative party faithful, there has been a quiet hope, wishful thinking actually, that this issue would cease to be the dominant one. That crime and affordability would re-emerge as ballot-box drivers. That the Trump circus would recede to the periphery.
But as the orange menace’s latest actions, from absurd demands over ownership of the Gordie Howe International Bridge (despite Canada’s $6.4-billion investment and existing joint arrangements with Michigan) to fresh threats on tearing up CUSMA, Trump’s hold over our politics is not going anywhere, anytime soon.
Poilievre has done a lot right in recent months. He’s worked hard to consolidate his leadership. He has started to adjust his tone. But he has not yet found the right approach to communicating about Trump.
Then again, you will never find the right approach if you start from the wrong premise. That premise is this: What is the least conceivable amount that can be said, directly, about Trump?
This kind of restraint has been lurking in the background at least since the last federal campaign and was certainly present at the Conservative party Convention last month in Calgary, where Trump’s name was scarcely uttered.
The logic is understandable. The idea is that saying too much, or saying anything too critical, risks alienating a slice of the conservative base that views Trump sympathetically.
But two things can be true. Yes, a sharper tone on Trump could irritate some loyalists. But it is also an inescapable fact that you cannot win a general election in Canada while tiptoeing around the single biggest external force shaping Canadians’ sense of economic and security risk.
That is the crossroads.
And silence, at this stage, is not strategic ambiguity or even, in my view, a remotely viable option for Poilievre. You cannot credibly speak to the consequences of a problem if you do not name its source.
The good news for Poilievre is this: he has the political capital to say what needs to be said. He has just secured an overwhelming mandate at his party’s convention. No small feat, especially for an opposition leader who lost an election many believed would or could be won. But the numbers don’t lie. He won a decisive victory (almost 90 per cent) at his leadership review. His base is consolidated. His authority is established.
He now has political capital which exists to be spent.
And the most valuable way to spend it now is not by soothing those already committed, but by persuading those still unconvinced. That means saying things that may unsettle parts of your coalition in order to signal seriousness to the broader electorate.
Is that a risk? Sure.
But it is a far greater risk to remain largely silent while Trump continues to dominate Canada’s economic and geopolitical horizon.
More importantly, this is not just about positioning for the next election. It is about demonstrating governing readiness. Canadians are not merely asking who can criticize the government; they are asking who can manage volatility south of the border without flinching.
Leadership in this moment requires more than oblique references to “uncertainty” or “external pressures.” It requires acknowledging that Trump is not a peripheral irritant but a structural factor in Canada’s future, on trade, security, energy and beyond. It demands saying his name.
As long as Trump remains central to Canada’s anxiety, Poilievre must show that he understands the scale of the challenge and that he is prepared to confront it plainly.
Silence, after all, is not neutrality. It is a choice.