On this episode of Legalized, host Danielle Parr talks with Navigator principals Dave Phillips and Lisa Pearson about crises in the cannabis industry. With legal cannabis still in its embryonic days, Licensed Producers and retailers face unique scrutiny. The leading players all have ambitious plans to tell their stories and present their brands to governments, investors and consumers. But as Mike Tyson famously declared: “Everyone has a plan until they get punched in the mouth.” And with so many moving parts in this rapidly-changing industry, these punches are inevitable. We’ve seen many of them play out already, from data breaches to recalls to supply shortages.
At Navigator, these seemingly extraordinary crises are part of our ordinary. Tune in to learn more about managing risk, responding to the unexpected and taking the right steps to restore trust and credibility when faced with a crisis.