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Perspectives | Issue 10

Navigator’s folio of ideas, insights and new ways of thinking

The “Great Resignation”: A wake up call for corporate Canada

April 29, 2022
Danielle LaBossiere Parr
Danielle LaBossiere Parr | Managing Principal
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Unusually high employee turnover, reservations about returning to the office and lack of engagement are all familiar pain points for employers and people managers across the country. Any one of these issues can be written off as temporary, but employers should not look away from the alarming reality that millions of Canadian workers are unhappy.

A recent study by Navigator’s Canadian Centre for the Purpose of the Corporation reveals that a full 42 per cent of employees are considering a job change in the next year. This desire for change is in part fuelled by views that their employers are more focused on profits than people, as well as concerns about work-life balance, flexibility and inclusivity. As the pandemic drags on, all of these views revolve around an underlying drop in employee morale that will outlast the latest round of restrictions.

If we accept that talent is the most important asset of a business, then employee morale needs to be elevated as an issue requiring C-suite attention, focused resources, and an empowered team to make tangible improvements. Addressing this challenge head on is central to an organization’s ability to retain talent, improve productivity, and bolster its recruitment.

Mental health has for years been an issue that employers have been reluctant to shake the tree on. Today, they have no choice.

According to the Centre for Addiction and Mental Health, nearly 75 per cent of the population are facing increased mental health and substance challenges. The isolation, anxiety and confusion that so many have felt in the past two years has cast a new light on the diverse and complex mental health needs of Canadians.  No longer just a problem that people are grappling with behind closed doors, this is an occupational safety issue.

A Morneau Shepell (now LifeWorks) survey on mental health found that working Canadians were significantly more distressed than they had been pre-pandemic, citing increased mental stress and strain at work as the top factor that would motivate a job change. According to the Ontario Chamber of Commerce, the cost of mental health to the Canadian economy is over $50 billion annually, or nearly $1,500, per employee.

It may feel crass to discuss mental health in dollars and cents, but the conclusion is unavoidable: inaction has a cost.

Many Canadian employers already take this challenge seriously. We have seen an increase in flexible hours, meeting-free days, and strengthened benefit plans. Experts in the private, public, and not-for-profit sector have all compiled best practices guides for employers looking to improve in these areas.

Yet, for many companies, the problem persists. Like most societal challenges, the mental health crisis has been years in the making. It stands to reason that it will take years of hard work, strategic thinking, and humility for employers to emerge as leading the solution, and even longer for them to reap the cost benefits.

As employers undertaking this journey, it’s important to maintain the basic fundamentals of management and leadership. Having a plan beats no plan. What gets measured gets done. And the best way to build trust is through authentic and frequent communication.

Resilient, creative, businesses will find ways to adapt to the changing needs of their employees. This aspiration starts with an understanding of where their responsibility lies and an acknowledgement that exponential improvements are required to address a problem that has been exacerbated by the pandemic.

If corporate Canada hopes to reverse the massive increase in employee turnover, it must embrace change. Its future, and the future of Canadian workers, depends on it.

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About the author:

Danielle LaBossiere Parr
Danielle LaBossiere Parr | Managing Principal
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Danielle LaBossiere Parr draws on her almost 20 years of experience in provincial and federal government, industry associations and as a consultant when providing public affairs and strategic communications advice to clients in a variety of sectors, including healthcare, technology, consumer goods, broadcasting and trade organizations.

Previously, Danielle spent 8 years as the Executive Director of the Entertainment Software Association of Canada. As the chief spokesperson for the video game industry in Canada, she was a frequent commentator on industry issues including CBC’s Fifth Estate, BBC Politics (UK), CTV National, the Globe and Mail and National Post. She established the industry as a thought leader and as a key player in the federal debate on copyright reform and the national digital strategy, lobbied policy makers on complex issues including intellectual property enforcement, labour mobility, tax credits and the trade classification of the industry’s products under the GATS. She also grew the influence of the Canadian video game industry internationally, including as the feature country at Germany’s gamescom, the world’s largest video game conference, held a seat on the Global Association Heads council, and served as lead spokesperson as part of an international industry effort on trade classification with WTO negotiators in Geneva.

Danielle has served on the Board of Directors of the Kids Internet Safety Alliance (Kinsa), the Canadian Advisory Committee to the Entertainment Software Rating Board, the Canadian Anti-Counterfeiting Network and the Ministerial Advisory Committees on Video Games in both Manitoba and Ontario. She also spearheaded Kinsa’s annual Spring for Kids Fundraising Gala, and was recognized by the organization as a “Hero of the Fight” in 2012.

Prior to joining ESAC, Danielle worked in communications and public affairs at both General Motors and Investors Group. She also spent several years as a political aide in provincial and federal governments across the country, including the offices of two provincial premiers, two provincial cabinet ministers, and a federal party leader in addition to numerous provincial and federal campaigns. In 2002, she was featured in Maclean’s magazine as one of Canada’s top 25 “Leaders of Tomorrow”, and in 2011, she was recognized as one of the Top 100 Lobbyists in Canada by the Hill Times, Canada’s Parliamentary newspaper.

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