In The News

Darryl discusses the video of John Tory listening to Kanye West

Navigator’s Darryl Konynenbelt joins Canada AM to discuss the parody video of Toronto Mayor John Tory, which was created after Tory’s mistaken claim that American rapper Kanye West was “Canadian”. Darryl also discusses how such a tactic can impact one’s personal brand.

Aired on July 17, 2015