- CEOCap
- Jaime Watt’s Debut Bestseller ‘What I Wish I Said’
- Media Training
- The Push Back
- Internship program
- Update Your Profile
- Homepage
- It’s time for a change
- It’s time for a change
- Kio
- Ottawa
- Art at Navigator
- Navigator Limited Ontario Accessibility Policy
- Virtual Retreat 2020 Closing Remarks
- COVID-19 Resources
- Offices
- Navigator Sight: COVID-19 Monitor
- Navigator Sight: COVID-19 Monitor – Archive
- Privacy Policy
- Research Privacy Policy
- Canadian Centre for the Purpose of the Corporation
- Chairman’s desk
- ELXN44
- Media
- Perspectives
- Podcasts
- Subscribe
- Crisis
- Reputation
- Government relations
- Public affairs campaigns
- Capital markets
- Discover
- studio
- How we win
- What we believe
- Who we are
- Careers
- Newsroom
- AI
- Empower by Navigator
- Environmental responsibility
Meet the moment
The Canadian Centre for the Purpose of the Corporation equips Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.
ABOUTLATEST UPDATE
Putting corporate purpose at the core of technology decisions
In this thought-provoking new research paper, Dr. Sara Diamond and Dr. Cindy Gordon explore the relationship between technology and corporate purpose, specifically with regards to AI and ML. The authors examine why it is so critical that corporate leaders consider the impact of these technologies on their organization as a whole before any decisions on adoption and deployment are made. To guide these processes, they make specific recommendations for board executives and leaders for the effective adoption of AI and ML.
Learn more
The business world is changing
Expectations of organizations are evolving. Instead of simply focusing on profits or value for shareholders, businesses and organizations of all types are increasingly expected to embody a new purpose of the corporation that accounts for the interest of all stakeholders, including society as a whole.
In order to compete, corporations must be able to articulate the purpose they serve, and a benefit that goes beyond shareholder returns.
How We Help
Canadians expect more
In the last two decades, the world has fundamentally changed and with that change have come shifting conceptions of the role of business in society. For private sector organizations, simply meeting the expectations of today is not enough. Those expectations are rapidly changing, and the target is moving still.
Research conducted by the Centre reveals a tremendous hunger for change to the private sector and its role in society. In the simplest terms, Canadians understand the positive economic contributions made by businesses but at the same time harbour an overwhelming desire for change. This atmosphere creates genuine risks to organizations but more importantly, it presents an unparalleled opportunity for them.
For business leaders, the need is clear: meet the moment and articulate your organization’s purpose.
Corporate Purpose
CCPC
Putting corporate purpose at the core of technology decisions
April 10, 2024
As we begin to adjust the world of work to the realities of the post-pandemic era, it is critical to recognize that public expectations of businesses have also evolved with the times. From climate change mitigation to social responsibility, citizens expect corporations to articulate a…
As we begin to adjust the world of work to the realities of the post-pandemic era, it is critical to recognize that public expectations of…
Read Now
CCPC
Corporate Purpose Can Help Companies Make Better Strategic Decisions
May 2, 2023
At a time when public expectations of corporations are rapidly changing and the pressures to emphasize sustainability and purpose grow, a new research report published by the Canadian Centre for the Purpose of the Corporation argues that articulating and adopting a clear corporate purpose helps…
At a time when public expectations of corporations are rapidly changing and the pressures to emphasize sustainability and purpose grow, a new research report published…
Read Now
CCPC
Social purpose: an essential ingredient for leading in volatile times
, Graham Fox, Zeus Eden
December 21, 2022
Views on ESG are neither stable nor uniform. They never have been, and they never will be. In one moment the framework appears to be nothing short of an ethical imperative. In the next it seems to be a passing fad. For some Canadian business…
Views on ESG are neither stable nor uniform. They never have been, and they never will be. In one moment the framework appears to be…
Read Now
CCPC
Purpose Index 2022
André Pratte
September 22, 2022
Read Now