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Post-Election Pulse Check of BC Residents

About the Presentation

Immediately following the provincial election on October 19, Discover by Navigator undertook an online survey among a sample of 1000 adult British Columbians. The survey was in field from October 20 to 23, 2024. A pre-election survey was undertaken from May 21 to 25, to assess sentiments of those intending to vote. Comparisons are made throughout this report to findings from the pre-election data.

At a glance

Amidst political uncertainty in BC, Navigator’s study reveals that BC voters are firmly against holding another election, with the majority favoring the acceptance of a minority government over returning to the polls.

This research reveals that voters made their decisions early, with 58% deciding before the official campaign began. It also shows that both major party leaders are not in particularly strong positions, as voters across political lines share common concerns about key issues such as the cost of living and healthcare shortages.

The findings provide critical insights into BC voters preferences, showcasing a strong desire for political stability and policy action on shared priorities.

“B.C. voters have been incredibly clear about what their priorities are. Any party aiming to govern must pay attention—or face the consequences.”

– Jason Hatcher, Managing Principal

 

Key findings from the voter research

  1. Rejection of Another Election: Most BC voters, 52%, prefer a minority government over another election, which only 26% support.
  2. Weakness in Party Leadership: Neither the NDP’s David Eby nor the Conservatives’ John Rustad hold strong voter approval, with both seeing declines. Despite Rustad’s overall approval rating being 25 points lower than Eby’s, Green Party leader Sonia Furstenau, who lost her legislative seat, has the highest approval among the leaders.
  3. Strategic Voting to Block Opponents: Many voters cast ballots to prevent another party from winning, with 40% of NDP and 21% of Conservative voters citing this as a motivation.
  4. Consensus on Policy Priorities: BC voters share concerns on top issues across party lines, with common priorities in addressing the cost of living, healthcare shortages, public safety, and addiction issues.
  5. Early Voting Decisions: Most voters (69%) made their decision before the leader’s debate, with only 31% of voters deciding on their vote between October 8 and October 19.

Download the full research below:

Key Contacts

Jason Hatcher

Jason Hatcher

Paula Arab

E jhatcher@navltd.com

E parab@navltd.com

T (403) 539-4994

T (403) 889.9128